How well does my website sell my product? What is my conversion rate?

Most websites generally have an aim - whether it is to sell more products, or to get people to sign up to a mailing list, most websites aim to "convert" their visitors into customers or subscribers.

By measuring your conversion rate, you can see how well your website is doing at this. If you increase your conversion rate, you are making more sales with the same number of visitors.

Xlogan Pro helps you to measure your conversion rate. All you need to do is identify which file to use to measure your conversions, then just select it from the Files report and choose "Show Conversion Report".

For example, if the aim of your website is to get visitors to download your software, you should generate a conversion report for your software download file. If the aim is to make sales, you should generate the report for your order confirmation page.

Here is an example of Xlogan's Conversions Report:

You can view conversion statistics by:

• Referrer (which website linked to yours)
• Search Term (what visitors searched for to find your website)
• Entry Page (the first page of your website that visitors saw)

Looking at the reports, you may find that your website converts better for some search terms than others. This can give you an idea of how to improve the sales copy, product descriptions etc. on your site so that you can convert more visitors into paying customers.

Using Xlogan Pro's "Compare" feature, you can easily compare one report with another. This will let you see the effect on your conversion rate of any changes you make to your website.

What are web log files?

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