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Are Google AdWords worth the money?Xlogan distinguishes between visitors from ordinary Google search results, and those who clicked on a Google Ad. (It does this when the requested file contains "gclid" - you may have to turn on Google Analytics from within Google AdWords for this to take effect) By doing this, you can see what your conversion rates are from ordinary Google queries, and compare them to your Google AdWords queries. You can then use this to calculate the cost per conversion. For example, you may find that your conversion rate from Google Adwords queries is 20%. If you are paying $0.05 per click, this means you are paying $0.25 per conversion. |
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